Bright Owl Copywriting | Marketing, Sales and Business Writing

Strategic Copywriting & Content Marketing Support

Bright Owl will showcase your business to your ideal customer

Bright Owl Copywriting | Marketing, Sales and Business Writing

Struggling to find the right marketing message? When it comes to your content writing, are you lost for words? Need to write regular blogs and articles, but you’re not sure where to start? Sometimes you just can’t find the right words. And this is when you need a professional content writer and copywriter.

Bright Owl will promote your business to your customers using strong, clear and targeted marketing messages. We will LISTEN to your needs, WRITE effective copy, and we will INSPIRE your customers to buy from you. Using your voice, we will write marketing content that engages your customers, so you can build valuable long-term relationships.

The words you choose for your business can either build trust or damage your reputation. A well-written marketing message will increase your sales. Attract your ideal customer with compelling communications and dramatically increase your profit margin.

Please contact us today or call 01455 444731 to turn words into sales.

Most of our clients supply services to other businesses (B2B). As a service-based business, your written copy and content needs to be solutions-focused. Our expertise enables you to get inside your customer’s mindset using the power of words.

We are very proud of our ‘compliance friendly copywriter’ who has an in-depth knowledge of financial services. We support financial advisers, financial planning and wealth management firms, as well as global fin-tech companies.

Our client base is truly vast; we support everyone from fitness trainers to furniture retailers. We also write content for clients in the following sectors: fitness & leisure, health & wellbeing, retail, automotive, engineering, and many more.

Bright Owl Copywriting | Marketing, Sales and Business Writing

A LITTLE BIT ABOUT US

Bright Owl was founded in February 2014 by Louisa Sando-Patel, a professionally trained copywriter, content writer and communications specialist. Louisa has worked in the private, public and not-for-profit sectors, as well as corporate settings, and has an in-depth knowledge of marketing and business.

Bright Owl will help you promote your business to your customer. We work directly with clients and with trusted strategic partners, such as graphic designers, web designers, magazines, social media consultants and marketing agencies. Whether you need a new website or social media support, we can organise everything on your behalf.

Bright Owl Copywriting | Marketing, Sales and Business Writing
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Website content

At Bright Owl, we use an intelligent, strategic approach when it comes to writing for the web. Search engines like Google are looking for quality content written for human beings not search engines. So, although, we weave search-friendly words throughout your web content and meta data, our main aim is to persuade your customers to buy from you. Long gone are the days of shoe-horning keywords into your website…In fact, such unethical SEO practices could result in your website being de-ranked, so beware!

Bright Owl Copywriting | Marketing, Sales and Business Writing
Bright Owl Copywriting | Marketing, Sales and Business Writing

Blogging and Content Marketing

Content is important. Not only does it help to forge ongoing relationships with your customers, but it builds trust in your brand. Writing regular blogs and articles will enable you to position your business as a thought leader in your industry. Our aim is to inspire your customer to buy from you – no-one likes to be sold to! Plus, by writing interesting content that appeals to real people, you will keep the search engines happy too. Once people start to read and share your content, your blog articles will begin to rank higher than others in search listings.

Bright Owl Copywriting | Marketing, Sales and Business Writing

Content Management & Workshops

Whether you need weekly or monthly content management, we can help. We provide monthly support to a variety of firms – from recruitment agencies to financial planners. As specialists in financial services and business services, we can offer you valuable insights into your industry area. Check out our Blog and Marketing Content approach…

CASE STUDIES

We are currently writing a series of case studies to show you how Bright Owl has successfully supported several client projects. In the meantime, check out the industry sectors we cover below…

Bright Owl Copywriting | Marketing, Sales and Business Writing

Financial Services: compliance-friendly content

Business Services: professional content


Bright Owl Copywriting | Marketing, Sales and Business Writing

Health and Wellbeing: caring marketing copy

Testimonials from some of our many happy clients

Bright Owl Copywriting | Marketing, Sales and Business Writing
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Frequently Asked Questions

Bright Owl Copywriting | Marketing, Sales and Business Writing

What is a copywriter?

A copywriter writes ‘copy’ – words that can be used to promote your business in the form of marketing content…

Bright Owl Copywriting | Marketing, Sales and Business Writing

What’s the process when working with a copywriter?

First, we’ll have a short call to understand your needs. Depending on your geographical location, we would normally…

Bright Owl Copywriting | Marketing, Sales and Business Writing

Do I need to send over any information?

Once your job or project has been booked in, we will agree a date for you to send over any additional information…

Bright Owl Copywriting | Marketing, Sales and Business Writing

How will the content be supplied?

We will supply your content in both a Word document and a PDF format, so you can easily review…

Bright Owl Copywriting | Marketing, Sales and Business Writing

What if I need amends?

One full set of amends will be included in our costs – please make sure you have considered all your amends…

Bright Owl Copywriting | Marketing, Sales and Business Writing

How do I pay for the content?

We will send you an invoice after we have supplied your content or at month end, depending on the stage…

Latest News From Bright Owl

Bright Owl Copywriting | Marketing, Sales and Business Writing

The Art of Storytelling

Everyone loves a good story, right? Whether it’s a TV drama, film, book or an interesting article on social media, we are all drawn to a great story. Real, human stories create intrigue and emotion, especially if we have experienced…

Understanding Your Customer’s Mindset

In our last blog, we looked at consumer psychology and different ways to position your offering. This month, we look at ways to get inside your ideal customer’s mindset. Once you understand why people are buying from you, you will…

The ‘Why’ behind Consumer Psychology

What is your weakness when it comes to buying? Maybe it’s food. Or clothes. Or things for the home. From bread to boots to bookshelves, there is always a good deal somewhere. If you know what you’re after. And marketers…
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