Everyone loves a good story, right? Whether it’s a TV drama, film, book or an interesting article on social media, we are all drawn to a great story. Real, human stories create intrigue and emotion, especially if we have experienced a similar life story of our own. On a psychological level, when a story resonates with us, it starts to forge a connection between us and the storyteller. The same applies to your ‘business story’. The most powerful motivation for a
In our last blog, we looked at consumer psychology and different ways to position your offering. This month, we look at ways to get inside your ideal customer’s mindset. Once you understand why people are buying from you, you will be able to produce relevant marketing content that resonates with your customers and, ultimately, converts into more sales. Who’s buying from you? To get inside your customer’s mindset, you need to learn who they are and what problems they face.
What is your weakness when it comes to buying? Maybe it’s food. Or clothes. Or things for the home. From bread to boots to bookshelves, there is always a good deal somewhere. If you know what you’re after. And marketers make it so simple. Right? Most people will experience both sides of that situation. We all take the role of the consumer, buying what we need or what we want, just because someone waved a product right under our nose.
One of the things that sets LinkedIn apart from other social media channels is its approach to your contacts. Rather than having as many “friends” as possible, LinkedIn members use the site to find potentially useful contacts. And that’s how, as a business owner, it can benefit you too. An important aspect about LinkedIn is how to approach your content; you’re not writing an instant news heading, or a one-line summary of your day, unless it’s exceptionally newsworthy. You’re either sharing articles
How to establish a firm Facebook fan base Since its debut in 2004, Facebook has kept millions of eyes glued to screens of all sizes. With so much to offer in terms of friend updates, private chats, public chats, Facebook gives you an opportunity to speak and be heard by many. A perfect means of promoting what you stand for – and, if you use this channel correctly, your business too. If you’re running your own business, you may already
The Power of 3 Three is indeed a magic number, but what is the mystery that lies behind the number three? The “power of three” is a concept popular with marketers and is actually linked to the evolution of the human brain. Our brains make constant judgements every day. Our choices protect us from harm – to live, we need to breathe air, eat food, and drink water. Instinctively, to survive, we must find a safe shelter, clean water, and
When it comes to writing for sales and business, you’ve probably heard people talk about the importance of ‘Features vs. Benefits’ – but, what do people mean by this? And why is it so important? Features describe what you do as a business. Benefits SELL. There’s a famous saying in marketing you’ve probably heard before: “People don’t want to buy a quarter-inch drill, they want to buy a way of making a quarter-inch hole” Theodore Levitt, Professor – Harvard Business School. A
Welcome back – if you haven’t read the first part of this blog, please check out Great Blogging Tips from a Copywriter – Part 1. This time, we’re going to talk about content. You’ll find great blogging tips below which I use when writing blog content for my clients:- Educate: don’t try to sell – your blog should be used to showcase your knowledge to your customers, not to directly sell or promote your products and services. Inform, educate and
You know you should be doing it, everyone keeps telling you to do it, but you just can’t find the time. Yes, I am talking about blogging. I often get asked if I have any great blogging tips. Most of us are guilty of starting a blog with the greatest of intentions and then stopping because we get too busy. This includes me, and I am a copywriter. You can tell by my recent blog history. I promised myself I
I don’t know about you but when it comes to your inbox, do you find yourself at melting point in terms of the volume of emails and email newsletters you receive? Do you feel frustrated because you are bombarded daily with emails that you’re not particularly interested in? And, even if you are interested, how many emails does it take before you’re finally switched off from buying? It doesn’t help when you read so-called marketing experts talking about how many