Bright Owl supports Soft Touch Arts

Bright Owl Copywriting is excited to announce ongoing copywriting support for Soft Touch Arts, a Leicester based award-winning charity who change the lives of vulnerable children and young people by delivering arts, media and music programmes.

Police report a reduction in anti-social behaviour and crime in 100% of the areas Soft Touch Arts work in.

Later this year, Soft Touch Arts will be opening Leicester’s first youth arts and heritage centre. Over £1.1 million has been raised to create this centre.

Soft Touch Arts need your help to maximise the potential of their new centre and to help change more young lives. They are inviting local businesses, their staff and individuals to join the ‘Creating Opportunity’ campaign to help raise much-needed funds.

You can make a real difference to your community.

To join the campaign or to find out more about Soft Touch Arts, please contact Christina Wigmore for an information pack. Email: chris@soft-touch.org.uk or call 0116 270 2706 www.soft-touch.org.uk

Related Posts

What does Features vs. Benefits mean?

When it comes to writing for sales and business, you’ve probably heard people talk about the importance of ‘Features vs. Benefits’ – but, what do people mean by this? And why is it so important?

Features describe what you do as a business. Benefits SELL. There’s a famous saying in marketing you’ve probably heard before: “People don’t want to buy a quarter-inch drill, they want to buy a way of making a quarter-inch hole” Theodore Levitt, Professor – Harvard Business School.

Features vs benefits

A ‘feature’ is a specific detail of what you actually provide to your customers in terms of your services or physical products. It’s the nitty-gritty of your offering. For example, the features of a hand car washing company would include a) they wash your car by hand instead of a machine, b) they use specialised car washing soap and c) they use high-pressure hot water.

A ‘benefit’ is the solution you are providing to your customer. For example, the benefits of the above hand car washing company could be a) because people are washing your car by hand, dirty marks can be easily identified and cleaned off, b) the specialised soap removes oil and grease, and protects your bodywork from erosion and c) the pressurised hot water is targeted at specific parts of your car and penetrates dirt from the road much more easily.

Sometimes, it can prove tricky pulling out the benefits from the features…

features vs benefits Bright Owl Copywriting | Marketing, Sales and Business Writing

Facebook: Friend or follower?

How to establish a firm Facebook fan base Since its debut in 2004, Facebook has kept millions of eyes glued to screens of all…
Bright Owl Copywriting | Marketing, Sales and Business Writing

The Power of 3

The Power of 3 Three is indeed a magic number, but what is the mystery that lies behind the number three? The “power of…
Bright Owl Copywriting | Marketing, Sales and Business Writing
Menu