Case Studies
Case Study: Travel agent – website visitors up 158%
At Bright Owl, our main aim is to improve the online visibility of our clients’ businesses. After delivering two intensive workshops covering SEO foundations, AI-driven search queries, copy strategy and copywriting techniques, our client reported the following:
“I joined Louisa Sando-Patel’s SEO workshop before Christmas and have put into place some of what she teaches (there’s so much, and I certainly can’t do all that she does). I just checked my website stats and they’ve increased dramatically in 2026! My views are up 116% and my visitors up 158%. I really enjoyed it and would thoroughly recommend booking onto her next course.”
Case Study: Joiner – £17,500 extra revenue within 1 MONTH from SEO
Google-friendly website content is one of our specialisms. As an SEO Copywriter, Louisa recently helped a local joinery business increase their online presence:
- Our client, Robert McVey Staircases & Joinery, has a skilled team of craftsmen who refurbish bespoke staircases. They had seen a fall in enquiries and needed their website optimising to increase their Google presence.
- Working through their website, Louisa edited the copy on each page. This included applying best practice for digital content and optimising for stronger keywords.
- Within 1 MONTH, the website edits generated 22 enquiries, resulting in 8 qualified leads and 5 jobs to the value of £17,530.
Case Study: Will Writer – £2,100 fee income from ONE marketing email
Email marketing is one of our specialist areas. Drawing from a background in marketing, legal and financial services, we can produce engaging and compliant email communications for your firm. Here’s how we helped one of our valued clients:
- Our client is a will writer, who had recently moved address and wanted to inform his client base.
- Supplied with some draft wording, we edited the copy and created a compelling heading and subject line for the email. We also selected relevant sub-sections for cross-sales opportunities. We then transmitted the email on our client’s behalf.
- This single email resulted in half a dozen calls, 15 reply emails and two booked appointments. Overall, the client is set to earn over £2,100 of fee income.
“Thanks to Louisa and Beccy for editing and sending my email to inform my clients of my change of address. As well as the calls, emails and appointments, I’d say there are 2-3 others that have either referred me and I’m waiting to hear or are thinking about what they want to do. If none of them result in anything, at least the two booked will happen and I’m happy with that!”
Rob Abell, Will Planning Solutions
Financial Services: compliance-friendly content
Writing for financial services is our number one specialist sector. Louisa Sando-Patel is a compliance-friendly copywriter and has written content for numerous firms. These include a global credit ratings agency, bank, several financial advisers, including True Potential and St James’s Place, as well as accountants and mortgage brokers.
Bright Owl will…
- Craft compelling content, fully aligned to your marketing objectives
- Convey your message to your potential and existing customers
- Create compliance-friendly wording for your website
Health & Wellbeing: caring marketing copy
Bright Owl supports a variety of health and wellbeing businesses and individuals. We’ve written a wide range of marketing content including optimised web content, blogs, social media posts and articles, magazine articles, adverts, booklets and flyers.
Bright Owl supports…
- Private mental health clinic and counsellors
- Therapy centres and individual therapists
- Yoga studios and massage specialists
- Hypnotherapists
- Health coaches
We’ve worked with lots of talented, award-winning businesses and individuals in the home and garden sector. From interior designers to construction companies and garden designers, we’ve written a wide range of marketing content targeting various groups of customers.
“I’m writing this testimonial to say a massive thank you for all your help in finding the right words to complete my website. You asked me all the right questions about both my business and me personally and produced a fantastic piece of work, which reads perfectly and gives my customers just the right amount of information about me and my company. I would have no hesitation in recommending you to others and wish you every success in your business future.”
Paul Tyson, Tyson’s Property Services