Welcome back – if you haven’t read the first part of this blog, please check out Great Blogging Tips from a Copywriter – Part 1.
This time, we’re going to talk about content. You’ll find great blogging tips below which I use when writing blog content for my clients:-
- Educate: don’t try to sell – your blog should be used to showcase your knowledge to your customers, not to directly sell or promote your products and services. Inform, educate and entertain your customers. Establish yourself as an authority in your field. However, DO add a clear call-to-action at the bottom to make it easy for your customer to contact you.
- Blog topics – keep it relevant to you and your business, industry sector, local community or, if appropriate, in keeping with current affairs. Avoid religion and politics unless you’re happy to receive opposing views and lots of comments! If you are involved with a charity, why not raise their profile by using your blog as a platform for raising awareness about
particular issues? Give advice and tips by sharing your experiences,
recent projects and knowledge.
- Spelling and grammar – with software programs like Microsoft Word, there’s no excuse for poor spelling. Always write your blog in Word or a similar program first, and then copy/paste into your website. That way, you can avoid silly mistakes. Unfortunately, programs like Word may not always pick up correct word usage, such as ‘their/they’re/there’, so it’s always a good idea to ask someone who is good at English to read through your blog and correct any grammar issues. Poor writing will reflect on you, your business and your brand.
- Formatting – use sub-headings, bullet point lists and break up content with images, audio and video. This will make your blog much more eye-catching and interesting to read.
- Keywords and Social Media – it’s good practice to use keywords in your
blog headings and blog content, where appropriate, as this will help people to find your blog online. See what people are searching for in Google which relates to your subject, and use similar words or ‘long-tailed’ keywords (phrases). But, most importantly of all – SHARE, SHARE, SHARE YOUR BLOG! If no one knows you have even written your blog, then all of your hard work is for nothing.
Most of all – try to enjoy writing your blog! It may not feel natural at first, but blogs are a great way to convey your thoughts to your customers or readers, so inject the passion and enthusiasm you have for your business into your writing.