Julie Langton, Wealth Manager, Charity Open Office

Bright Owl Copywriting is very pleased to have supported Julie Langton at True Potential Wealth Management with an Open Office event held at her beautiful rural office at Stoughton Grange Farm on 11th June. The event was a great success and included a raffle for the Leicester based charity Soft Touch Arts, who deliver arts and music projects to disadvantaged young people.

Julie says “I was really pleased with the turn out, there was a great buzz to the event and it turned into a great networking opportunity for friends, clients and partners”

Julie Langton has recently been put forward by True Potential Wealth Management for the Top 25 Female Advisers Award in the UK, for Female Advisers in the Financial Advice Industry.

TruePotential

Bright Owl supported Julie by providing content for an email invitation, a physical invitation as well as a standard flyer.

Julie will be holding a Vintage evening on Friday 15th August in support of Soft Touch Arts. The event will include stalls featuring paintings, prints, jewellery, bags and scarves. There will be delicious deli nibbles and the dulcet tones of singer and vintage sweetheart Lizzy Rushby with her repertoire of songs from the past.

For more information, please contact julielangton@tpllp.com or call 0116 271 1031. www.julielangton.tpllp.co.uk

Related Posts

What does Features vs. Benefits mean?

When it comes to writing for sales and business, you’ve probably heard people talk about the importance of ‘Features vs. Benefits’ – but, what do people mean by this? And why is it so important?

Features describe what you do as a business. Benefits SELL. There’s a famous saying in marketing you’ve probably heard before: “People don’t want to buy a quarter-inch drill, they want to buy a way of making a quarter-inch hole” Theodore Levitt, Professor – Harvard Business School.

Features vs benefits

A ‘feature’ is a specific detail of what you actually provide to your customers in terms of your services or physical products. It’s the nitty-gritty of your offering. For example, the features of a hand car washing company would include a) they wash your car by hand instead of a machine, b) they use specialised car washing soap and c) they use high-pressure hot water.

A ‘benefit’ is the solution you are providing to your customer. For example, the benefits of the above hand car washing company could be a) because people are washing your car by hand, dirty marks can be easily identified and cleaned off, b) the specialised soap removes oil and grease, and protects your bodywork from erosion and c) the pressurised hot water is targeted at specific parts of your car and penetrates dirt from the road much more easily.

Sometimes, it can prove tricky pulling out the benefits from the features…

features vs benefits Bright Owl Copywriting | Marketing, Sales and Business Writing

What’s Your Personal Brand?

What’s Your Personal Brand? It’s tough out there. Now more than ever, businesses need to stay visible if they’re going to be remembered by…
What’s Your Personal Brand?
Menu