Blog Writing
When it comes to blog writing, our aim is to inspire your customers to buy from you because no-one likes to be sold to! And by writing interesting content that appeals to real people, you’ll keep the search engines happy too. Once people start to share your content, your website should start to climb higher in search engine listings.
Every blog we write is fully optimised for Google and AI-driven queries, using real search phrases and prompts being used online.
Effective content marketing needs to strike a balance between good storytelling and digital best practice. At Bright Owl, we’re your trusted specialist when it comes to writing with your business voice in mind. Just ask our many happy clients…
Let’s look at our approach to content marketing:
The Three Es…
Our tried and tested formula for blogging has been successfully used across almost every industry sector. We call it The Three Es…
- Engage – your content needs to be engaging to the reader. We’ll write inspiring stories about you, your business, and your industry area. No skeletons in the closet, please!
- Educate – your content needs to be informative. We’ll give your potential customers help guides, facts, hints and tips, so they can learn new things and discover your expertise.
- Entertain – your content needs to be enjoyable. We’ll inject some wit into the wisdom we share with your readers, bearing in mind that not everyone shares the same sense of humour!
Whether you need weekly or monthly blog articles, we can help. We’re financial services, legal and HR specialists. Due to our in-depth knowledge of these sectors, we regularly write blogs for financial advisers, HR consultants and law firms. So if you need compliance-friendly content, please talk to us.
To find out more about our blogging support, please get in touch. Bright Owl is waiting to share your expertise and tell your story…