Blogging and regular content marketing helps to build trust in your brand and forge ongoing relationships with your customers. Bright Owl can support your team by writing your blog articles and posts, so you can position your business as a thought leader in your industry. Our aim is to inspire your customers to buy from you because no-one likes to be sold to! And by writing interesting content that appeals to real people, you’ll keep the search engines happy too. Once people start to share your content, your website should start to climb higher in search engine listings.

Effective content marketing all comes down to good storytelling. And we love a good story at Bright Owl! We’re experienced specialists when it comes to writing with your business voice in mind. Just ask our many happy clients…

Let’s look at our approach to content marketing:

The Three E’s…

Our tried and tested formula for blogging has been successfully used across almost every industry sector – we call it The Three E’s…

• Engage – your content needs to be engaging to the reader. We’ll write inspiring stories about you, your business, and your industry area. No skeletons in the closet, please!
• Educate – your content needs to be informative. We’ll give your potential customers help guides, facts, hints and tips, so they can learn new things and discover your true value.
• Entertain – your content needs to be enjoyable. We will inject some wit into the wisdom we share with your readers, bearing in mind that not everyone shares the same sense of humour!

Whether you need weekly or monthly blog articles, we can help. We’re also Financial Services specialists. Due to our in-depth knowledge of this sector, we regularly write blogs for financial advisers, planners and wealth management firms. So if you’re a finance firm, please talk to us…

To find out more about our blogging and social media packages, please get in touch. Bright Owl is waiting to tell your story…