Content is important. Not only does it help to forge ongoing relationships with your customers, but it builds trust in your brand. Writing regular blogs and articles will enable you to position your business as a thought leader in your industry. Our aim is to inspire your customer to buy from you – no-one likes to be sold to! Plus, by writing interesting content that appeals to real people, you will keep the search engines happy too. Once people start to read and share your content, your blog articles will begin to rank higher than others in search listings.

Effective content marketing all comes down to good storytelling. And, we love a good story at Bright Owl! We are specialists when it comes to writing with your voice in mind – just ask our many happy clients…

Let’s look at our approach to content marketing…

The Three E’s…

Our tried and test formula for blogging has been successfully used for virtually every industry sector – we call it The Three E’s…

• Engage – your content needs to be engaging to the reader. We’ll create interesting stories about you, your business, and your industry area. No skeletons in the closet, please!
• Educate – your content needs to be informative. We’ll give your potential customers help guides, facts, hints and tips, so they can learn new things and discover your true value.
• Entertain – your content needs to be enjoyable. We will inject some wit into the wisdom we share with your readers, bearing in mind that not everyone shares the same sense of humour!

Whether you need weekly or monthly blog articles, we can help. We’re also Financial Services specialists. We regularly write blogs for financial advisers, planners and wealth management firms due to our in-depth knowledge of this sector. So if you’re working in this industry area, please talk to us…

To find out more about our blogging and social media packages, please get in touch. Bright Owl is waiting to tell your story…