Content Strategy Workshops & Training

Get featured on Google and in AI answers with our content strategy workshops and training sessions. Designed for small businesses and solopreneurs across any sector.

Do you want your business to stand out online?

As more people use AI tools like ChatGPT to search for information instead of Google, your website needs to be optimised for all search engines. Our Content Strategy (SEO/GEO/AEO) workshops and training will make your business more discoverable online.

Bright Owl gives you the skills and strategies needed to produce high-performing and consistent content, so your business is both seen and remembered. From group workshops to strategic deep-dive sessions, you’ll walk away with practical tools to make your business more visible to customers and algorithms.

And the best bit of all? Sessions can be delivered online, at your office, or at a venue of your choice, making it easy to fit training around your busy working day.

Choose Your Training Package

One-to-One Training

Starting from 1 hour…

Do you want laser-focused support on your website or online presence?

These sessions are completely bespoke and can include:

Targeted training on SEO, GEO, AEO, blogging, or content strategy.
Tackling a particular problem or challenge that’s impacting your website.
Accountability hours to help you stay on track with your content creation.
Guidance on how to use AI tools ethically and effectively to improve your visibility and streamline your marketing.
Flexible, personalised training designed entirely around your business needs.

From £97 per hour

“I’ve recently experienced two fantastic and very impactful training workshops created and led by Louisa and I can thoroughly recommend them. The training covered the subjects of SEO and blog / content creation and they were one of the most impactful, useful training sessions I’ve had. Louisa’s knowledge in the areas is so in depth, yet the training is so simple.”
Lisa Cressy, SuperBEing

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Group Workshop

1-Day Course With Speare Academy
For our half-day workshops,
please contact us to be added to our waiting list

Do you enjoy writing your own content or using ChatGPT, but you need to attract more customers?

In this interactive, online group workshop, you’ll learn:

How to get featured on Google and in AI tools like ChatGPT.
What’s changed in SEO, and the impact on both your website and your online presence.
How AI-driven search impacts your visibility everywhere online.
What Google and AI bots look for in your content, based on what your customers are really searching for online.
Content strategy essentials you can put into action immediately.
Practical tips on how to write high-performing content.
Basic roadmap for your website and online presence, including a year’s worth of blog ideas.

£167 (special networking discounts available – ask for pricing)

“Louisa’s online training sessions were amazing. Louisa makes things easy to understand, I left the sessions with tons of information and have lots to implement not only on my website but throughout my marketing.”
Jenny McDonald, The Food Freedom Fairy

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Strategic Deep Dive Sessions

Two 2-hour sessions plus 3 x Accountability Calls

Are you a business owner who’s ready to take your website to the next level?

Develop a full content strategy and 12-month plan for your business, along with essential content creation skills that get results. This programme is designed to ensure your business stands out from your competitors on Google and in AI answers using a highly focused approach.

Part 1: SEO Foundations

Why SEO is still important for your website, how to optimise for Google, and the differences when optimising for AI search.
Auditing your website to decide on the key areas that will benefit from more effective, optimised content.
How to use audience listening tools to research your customers in terms of what they are searching for online, including intent and sentiment.
The technical and ethical know-how for creating content that works, along with formatting techniques for attracting bots and humans.

Part 2: Content Strategy

Aligning your audience research and key business objectives to your website content and blog creation.
Creation of a highly targeted, 12-month content plan, based on real customer search queries.
Copywriting techniques and marketing formulas to help you convert website visitors into paying customers.

Walk away with a clear, actionable content strategy based on the latest best practice in search and digital marketing, as well as content creation skills.

£567 (includes three 1-hour Accountability Calls)

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