Email Marketing and Newsletters

Email marketing is still a highly effective way of telling your customer about your business. Email newsletters are a great way of keeping in touch. Your existing customers are worth their weight in gold – it’s much easier to sell your products and services to someone who’s already bought from you.

At Bright Owl, we have years of experience when it comes to email campaigns. We can design your template, write your content and transmit your email to your target audience. In fact, our lead copywriter previously managed the development of a bespoke email marketing platform, which bolted onto a database of 1 million people. One email campaign generated £14,000 of sales overnight!

Email marketing is a great way to reach a customer with a time-limited offer, promotion or when you’re holding an event. You can add weblinks to encourage your customer to visit specific pages on your website. A lot of marketers will tell you that a ruthless barrage of emails will lead to increased sales – this is not always true. We believe this approach is WRONG.

Email marketing should be about quality, not quantity. If you get your message right first time, you should not have to bombard your customer.

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Outsourced Copywriting for Marketing Managers

Email campaigns can be easily measured, looking at open rates and click-to-open rates. It’s a very cost-effective way of marketing your product or service, especially when you consider the size of the audience you could reach. By adding in links for different subjects, you can easily start to track your customers’ interests by seeing the links they click on. This in turn helps you to shape and refine your content, as well as the content on your website.

Email marketing and CRM systems

If you use a CRM system, you may find that you have an email marketing component. You can set up emails that automatically send to your customers called ‘auto-responders’. Auto-responders can be triggered by different stages of the customer journey for your product or service. It’s a great way to keep engaged with your customer. Plus, if you personalise your message, you will get better response rates.

GDPR and Data

With GDPR, it’s more important than ever to check that your email marketing ticks all the right boxes. Make sure you have permission to send to your customers – if you’re not sure, check the latest data protection regulations on email marketing or get in touch for advice.

At Bright Owl, we use a sophisticated data cleansing system to check whether an email address is still in use, so you can rest assured your email campaigns will go to the right people.