Did you know that AI-generated content is now traceable? Thanks to new technologies built into major Large Language Models (LLMs) like Claude and ChatGPT, AI watermarks will soon be added to content. So, why is this important? With more people becoming wary and mistrustful of content generated by AI, we’re seeing a backlash.
How do you avoid becoming part of the ever-growing echo chamber of generic AI-generated content? Add your voice, perspective and personal opinions to your marketing content. Let’s look at why humanised copywriting really matters for SEO and GEO when using AI tools.
Why your content strategy should be your top priority The way people look for information online has changed. With more people using AI tools like ChatGPT to search for answers instead of Google, strategic content creation needs to be a key part of your marketing toolkit. Nowadays, your business website needs to be optimised for […]
Did you know that 49% of content ‘scraped’ by AI search bots comes from blogs*? However, are you someone who struggles for inspiration when it comes to your content? If you’re trying to decide on the best blog ideas for your business, a good place to start is to think seasonally. Seasonal content is much […]
The new world of AI search is rapidly changing how people search for products and services online. Google has recently rewired their search engine into ‘AI Mode’ too, which means AI SEO is finally here. So, what is AI SEO and how can your business website be selected as a cited source by AI chatbots? […]
The rise of AI Overviews In today’s rapidly evolving AI landscape, search engine optimisation (SEO) is experiencing dramatic changes. Say hello to GEO – generative engine optimisation. If you want your website to stay visible in a zero-click future, then you need to invest in consistent, high-quality content. By producing detailed, structured responses aligned with […]
In an ever-evolving digital marketing landscape, it’s more important than ever to ensure your website is visible on search engines like Google. There are various ways to build your website authority including writing regular blogs using ‘content clusters’. This strategy will help you organise your content and it tells Google that your website is a […]
This year marked 10 years in business for Bright Owl, and what an incredible journey it’s been! A huge thank you to my fantastic clients and supportive business network. I wouldn’t be where I am today without you. Reflecting on the past decade, one of the things I’ve witnessed is the remarkable evolution in how we approach website content. Let’s look at some SEO trends for 2025 and what businesses need to know if they want to maintain their online
Have you spotted the new AI results box that’s appeared at the top of the Google search engine listing? How will AI affect search engines, SEO and organic search? We share our findings to give you a better understanding on how to write optimised content. What is AI search? Artificial intelligence (AI) is now powering […]
In our ever-evolving digital marketing landscape, staying visible on search engines like Google is absolutely crucial. There’s a big reason why you should use an SEO copywriter for your business website. This is because one of the most effective strategies to enhance your online visibility and drive traffic to your website is search engine optimisation […]
